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BarkBox: monthly dog treat care package service widening its reach

Carly Strife lives and walks her dogs in Brooklyn. It was in her love for dogs that she joined fellow dog owners to cofound last year BarkBox, a monthly dog treat subscription service that brings the Birchbox model to your pet. Don’t think there’s growth in that? Well, the investors behind her $1.2 million equity […]

Dogs in Prospect Park, by Flickr User Lodigs [Creative Commons]

Carly Strife lives and walks her dogs in Brooklyn. It was in her love for dogs that she joined fellow dog owners to cofound last year BarkBox, a monthly dog treat subscription service that brings the Birchbox model to your pet.

Don’t think there’s growth in that? Well, the investors behind her $1.2 million equity round last June must think otherwise, or those behind the initial $100,000 angel money, including people like Gary Vaynerchuk.

A former Deloitte consultant, Strife’s cofounders include a former executive at MTV, Henrik Werdelin, and a Meetup cofounder, Matt Meeker.

In truth, BarkBox is a Manhattan startup, but Strife was profiled on SmartPlanet Tuesday during an interview while walking her dog in Prospect Park.

BarkBox has evolved into Bark & Co., expanding into other services for serious dog lovers, including possibly becoming the canine centric BuzzFeed.

Series: Brooklyn
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