Alexander Wang showed color-changing clothes during Fashion Week

Heat sensitive materials shown off at the Duggal Greenhouse this weekend for Fashion Week

Duggal Greenhouse by Bruce Cameron, on Flickr [Creative Commons].

The fashion industry has always had this strange balance between following the norm and breaking out of them.

It’s why so much ink spilled on Alexander Wang‘s Mercedes-Benz Fashion Week show at the Brooklyn Navy Yard‘s Duggal Greenhouse had to be devoted to how weird it was for fashion leaders to go to Brooklyn, with a kind of condescension and surprise that would have even been strange in the 1990s.

Lest you think this is just a civic-pride narrative and had no technology undertones, apparently Wang’s show ended with models standing in black outfits on a round platform, that began to rotate¬†and then their clothes changed colors as heat was blasted on them. Most coverage of the show barely gives it more than a sentence, though. The writers are too busy congratulating themselves for surviving Dumbo.

A video may crop up here, soon.

Companies: Brooklyn Navy Yard
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