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This is what a $50 logo from Tailor looks like

Tailor does branding via algorithm. To get a sense of what that means, the company let us try it out. Thoughts?

This is the logo that the Tailor Brands system made for our brand.

Take a look at the Technical.ly logo we made using Tailor.

The company let us try out its system so we could see how it worked. We covered the startup’s recent debut at TechCrunch Disrupt.

If you want a sense of how well Tailor’s algorithms can assess a brand, assess this one for yourself. If you feel like you have a handle on who we are, consider that mental image against this new logo. Then consider that against our actual logo, which is up at the top of the page.

A few things to note about how the process works.

You’ll need to do some thinking in advance. It wants a description of your company. I used what we have on our About page. It also wants company values. I got one of our cofounders to rattle off a few. It will also want to know if there is any color you want to see in the logo. You can’t get very specific here. You have to do it with a word.

Then it’s going to run you through a few different styles of logos. You choose between a series of pairs, picking which best reflects what you’re going for. These will be logos of dummy brands, not yours.

At the end, you’ll be shown three small versions of your logo. This is when you pick your favorite. Once you do, though, you aren’t quite done. Tailor will then show you that logo and two other slightly different versions of it. We ended up going with the first choice rather than accepting one of the tweaks.

You can go through the process for free and see a tiny version of your logo, but to get a useable version of it, you’ll have to pay the $50.

One small note on our logo above: Tailor doesn’t provide a lot of room for your tagline. That’s why I had to use the modified “thru” in our tag line, rather than “through,” for “Better cities through technology.”

Tailor is bootstrapped out of Williamsburg. We’ll have more on the company soon.

sampleletterhead

“Our logo” shown on letterhead and business cards. (Image via Tailor)

Series: Brooklyn

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