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$1.5B+ in advertising is wasted on bot traffic, according to Solve Media [Infographic]

The bots are coming in full force, according to a recent Solve Media press release. Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the […]

The bots are coming. (Photo by Flickr user Peter Merholz, used under a Creative Commons license)

The bots are coming in full force, according to a recent Solve Media press release.

Ten percent of site visits are generated by bots, Solve Media has found. Out of the predicted $15.3 billion spent on online ads in 2012, that means over $1.5 billion in advertising could be wasted on bots.  Check out the local firm’s infographic on bot traffic below.

Find a larger version on Solve Media’s site here.

Companies: Solve Media

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