Startups

Workforce Lab: DC’s Exaqueo and Baltimore’s RedOwl to crunch office data

It's a workplace analytics offering aimed at making big companies smarter.

Renny McPherson of RedOwl, right, and Susan LaMotte of Exaqueo at the 1776 tech incubator in Washington. (Photo by J. Lawler Duggan/for Capital Business)

Two D.C.-area startups are partnering to create the Workforce Lab, a workplace analytics offering aimed at making big companies smarter at using their own data. From the Washington Post:

Exaqueo helps companies figure out what business questions would be most valuable for them to examine using RedOwl, and then they help them make sense of the data. Exaqueo uses interviews, focus groups and its human capital expertise to help figure out what a certain data point really means. For example, maybe a company has four vice presidents and the data shows that decision-making e-mail threads often include just three of those leaders. LaMotte’s team can help figure out why: Is the excluded person checked out from day-to-day operations? Is he or she not thought of as having relevant expertise?

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Companies: RedOwl Analytics

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