Startups

Baltimore ecommerce company Whitebox raised another $20M to meet ‘unprecedented demand’

With a new investment from Delta-v Capital, Whitebox continues to meet the moment. Expect senior-level hiring.

Whitebox's Baltimore team inside its Curtis Bay HQ.

(Courtesy Photo)

Ecommerce marketing and fulfillment technology company Whitebox announced a $20 million dollar raise this morning.

The Baltimore-based company works with both major brands and direct-to-consumer startups to market, fulfill and ship ecommerce orders from across different marketplaces. Whitebox will use the funding to further develop its proprietary Omnifi technology platform and scale operations by hiring “senior talent” to meet “unprecedented demand,” per a press release.

See its current open roles here. The company also added Kenneth Lim as chief revenue officer in November.

This raise was led by equity growth firm Delta-v Capital. Existing investors increased their support, too, including Atlanta-based growth equity firm Noro-Moseley Partners, Chevy Chase-based TDF Ventures, Baltimore- based Kilkea Charles and Annapolis firm MRE Capital. Adding this round to June 2019’s Series A and September 2020’s Series B, Whitebox has raised around $47.6 million total.

“Whitebox’s team and technology are uniquely positioned to capitalize on the potential of ecommerce for brands like no other company,” Whitebox CEO Marcus Startzel said in a statement. “This additional investment not only validates the continuous momentum we’ve achieved but will enable us to advance our technology to leverage disparate data sets and deliver winning strategies across the marketing funnel and deep into operations.”

With the pandemic continuing to push shoppers indoors, ecommerce has seen a boom, with no end in sight. Whitebox has grown accordingly.

“The rapid growth of our business driven by products, services and value proposition has given us the opportunity to go after a very large and sizable market,” Startzel told Technical.ly at the time of its Series B.

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In 2020, Whitebox expanded into 365,000-square-foot space that was a former Under Armour distribution center in Curtis Bay and also maintains operations hubs in Las Vegas and Memphis. It counts 228 employees, Startzel told the Baltimore Business Journal, including 157 in the Baltimore area.


Donte Kirby is a 2020-2022 corps member for Report for America, an initiative of The Groundtruth Project that pairs young journalists with local newsrooms. This position is supported by the Robert W. Deutsch Foundation.
Companies: Whitebox
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