Welcome to Comcast Town

Have you seen Comcast Town, yet?
It is part of a new ad blitz from the Center City telecommunications giant that includes commercials, an interactive Web site, a Juno-esque design theme and, yes you guessed it, social networking.
The campaign was designed by Goodby, Silverstein & Partners, who are not located in Philadelphia, but San Francisco.
See an entire collection of the ads on AdFreak, or catch the most played one and some more after the jump.

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The commercials were directed by a pair from Nexus Productions, which is based in the United Kingdom.
“It was really the music that first attracted us to the Comcast project. With this as our starting point we thought it would be fun to create a world where the whole community lives to the rhythm of the music. We decided there would no cuts and the environment would be totally isometric,” said the Nexus pair Smith and Foulkes in a press release. ” It was fun for us because we got to shoot the cast performing. We even make a cameo if you look close enough. Using an arresting illustration style our 3D team built Comcast Town to comp the live action into. We liked the idea that whilst the real cast get on with their ordinary daily business there is a plethora of incidental strange animated characters that not only reinforce the song lyrics but have a lot of fun doing so.”
The Philly.com comments are, of course, bitterly antagonistic… mostly.