Hagen Lee has been frank about his hit-the-streets tactics to market his messaging app, WeHUB. He hit Penn hard, hosting open bar events at campus haunt Smokey Joe’s, organized a campus-wide treasure hunt and plastered the university’s thoroughfare with fliers.
His most recent move took him out of the city, on a multi-week trip to Panama City, Fla., to join the spring break revelry of thousands of millennials.
“I think all application companies should be here,” Lee told the Panama City News Herald. “They’re in bikinis, but they’re all carrying cellphones.”
https://twitter.com/dnh4992/status/574994311906914305
According to the report, the angel-backed startup saw its daily active users shoot up 30 percent in the first three days of their trip.
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When we last checked, Lee, who got his Wharton MBA last year, and WeHUB staffer Robbie Stone were working out of a room in Germantown.
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