Immerse yourself in Visit Philadelphia’s new virtual reality tour of the city

No goggles needed.

A screenshot of Visit Philly's 360-degree tour of the Art Museum steps. (Screenshot via

In its latest push to draw more tourists into town, Visit Philly wants them to slip on a pair of VR goggles. (Kind of.)

In partnership with New York-based VR production company YouVisit, the nonprofit just released a three-minute-long 360-degree video that walks viewers across a crowded Reading Terminal Market, triumphantly trots them up the steps of the Philadelphia Museum of Art like Rocky did and even serves them a couple of likely underwhelming  cheesesteak from Pat’s.

The immersive experience continues with a catalog of 25 panoramic photos of sights like the Franklin Institute, the Schuylkill River Banks and the Washington Square.

“We believe this new view of the city will give the 20 million people who use and each year even more reasons to visit and do more while they’re here,” said Meryl Levitz, President and CEO of Visit Philly.

Take the tour

Just last month, Visit Philly also dabbled into the augmented reality field, if only a bit indirectly, by helping out Snap with the logistics of setting up its popular Spectacles vending machine in Dilworth Park. 

Companies: Visit Philadelphia / Philadelphia Museum of Art / Reading Terminal Market
People: Meryl Levitz

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