Under Armour is further solidifying its presence in the NBA.
The Baltimore Sun is reporting the NBA Fit App will give UA another avenue into basketball.
The app invites members to “log a basketball workout every day between now and June 19. As part of each workout session, attempt to match or exceed the record for three-point shots made in a single NBA Finals game (16). All workouts must be at least 30 minutes.”
Under Armour already has a number of NBA tie-ins. It is the title partner of the draft combine and has a multi-year partnership with the NBA’s youth basketball program.
League MVP Steph Curry is sponsored by Under Armour — a move that has seriously boosted UA’s profile (and earnings). The Golden State Warriors point guard will be facing off against LeBron James, who has a lifetime deal with Nike worth a reported $1 billion.
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