For those of you with a constant Instagram/Facebook/Twitter feed proliferating the tabs of your work screen, there’s a new startup to keep an eye on.
Treevo, based in Upper Marlboro, Maryland, built an eponymous app designed to unify social media accounts and followers. From the app, users can make a post on any and all of their social media apps, as well as view everything someone else has posted across all accounts — whether the aforementioned three, YouTube or anything else. The idea, founder and CEO Tywande Barnes said, is to create a single, streamlined and centralized social media presence and experience that keeps an audience all in one place.
For users, this could mean freeing up phone space by consolidating everything into a single app. But for content creators, the CEO thinks it could mean a more concentrated audience in a streamlined environment.
“One thing I saw in social media was fragmentation amongst followers,” Barnes told Technical.ly. “So I thought, why not create an application that eliminates that fragmentation and, on top of that, creates one user identity across the web in terms of social media accounts?”
When social media was just getting started, Treevo’s chief creative design officer Michael Ogunyemi said, many users had only one or two accounts. Now, people can have anywhere from six to eight or even more — especially if they have international connections.
For the Treevo founders, that also suggests a potential for fraud, as it can be hard to keep track of fake accounts with so many services. With Treevo, they want to create a single centralized identity across all social media apps. To achieve this, the app investigates Facebook APIs when Treevo accounts are created.
Some have tried to achieve this with options like Linktree or related #linkinbio tools, Ogunyemi said, but they don’t go quite as far as the Treevo team did.
“You’ve seen that people are trying to integrate all their platforms into one, but the issue with some of those platforms is: they’re not actual platforms, they’re just websites,” Ogunyemi said. “You can’t actually download anything, do much editing or customization, and it’s not really yours.”
Last week, the startup secured a $100,000 investment from Maryland funding agency TEDCO’s Builder Fund. The fund supports founders based in the state who are considered economically disadvantaged. Treevo said the funds will largely go toward marketing and development as it rolls out its tokens and begins to move into phase two of the company’s plans. Barnes said that the next phase involves rolling out its tokens, plus a few other goals like frontend completion and, potentially, a paid tier for users.
On Treevo, the pair want to establish a crypto token known as $EEVO. The native token will be used as Treevo’s currency on the platform, for which for any paid aspects users are interested in (users would need to purchase Bitcoin and then convert it to $EEVO).
The idea of a centralized social media experience, Barnes thinks, is the future of the industry. Even large apps like Facebook are making moves in the metaverse (hence the company’s name change) and creating ways for users to move between apps and new site capabilities.
“This is where applications are going: an immersive environment ecosystem for anybody who wants to consistently live in this type of world,” Barnes said.
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