TrackMaven announces its first acquisition

Thomas Circle-based TrackMaven announced Thursday that the company has acquired West Coast-based marketing planning and reporting startup 10Stories. TrackMaven CEO Allen Gannett made the announcement during the company’s annual conference, Spark. Financial terms of the deal were not disclosed.

.@Allen just announced that we acquired @10Storiesco! Here's the full story: https://t.co/c928cpWHYT #Spark16 pic.twitter.com/vVcoDY7vmC

— TrackMaven (@TrackMaven) May 12, 2016

Together the companies will work on a new product, TrackMaven Attribution, which will allow customers to “track the impact of their marketing throughout the entire sales funnel.”
“With the acquisition of 10Stories, we’re excited to put an end to the paralysis that comes from questionable ROI attribution,” Gannett said in a statement. “10Stories removes the murkiness around the contributions of layered marketing campaigns and aligns the demand generation and content functions of a marketing team around the results that actually matter to marketing executives.”
10Stories’ cofounders T.R. Jordan and Ben Lu will join TrackMaven as part of the acquisition and — with the help of Jordan’s corgi, Bitters — will open up a TrackMaven office in San Francisco.