Startups

Tracey Halvorsen: ‘I don’t think enterprise software is going to be around in a few years’ [VIDEO]

The crowd at Betamore for the return of Refresh Baltimore. In her talk Thursday night on the advantages of open source software, Tracey Halvorsen, president of interactive agency Fastspot, said that while giving credit where it’s due is important, “building collaboratively is more important.” “I don’t think enterprise software is going to be around in […]

The crowd at Betamore for the return of Refresh Baltimore.
In her talk Thursday night on the advantages of open source software, Tracey Halvorsen, president of interactive agency Fastspot, said that while giving credit where it’s due is important, “building collaboratively is more important.”
“I don’t think enterprise software is going to be around in a few years,” Halvorsen said to a crowd of nearly 100 gathered at Betamore.

Halvorsen’s talk marked the return of Refresh Baltimore, a series of events considering interactive design and development, which had been on hiatus since 2011. (As the Refresh website says, “we bring together sharp design and development professionals to learn from each other and build a more prosperous community.”) Now resurrected, Refresh is under the stewardship of the folks at VIM Interactive.

IMG_3282

Tracey Halvorsen of Fastspot


A painter who grew up in Bethesda and came to Baltimore by way of the Maryland Institute College of Art in the late 1990s, Halvorsen’s Refresh talk focused mainly on BigTree, a content management system Fastspot released as open source software in early 2012. Of course, open source content management systems are nothing new (think WordPress, Drupal and others). But releasing BigTree as open source software was a bit more experimental for Halvorsen and Fastspot, not least of all because there’s no charge for open source stuff.
“How is it a good idea to give something away?” she quipped part of the way through her presentation.
For Fastspot, however, releasing BigTree as an open source CMS became an exercise in building a community around a product, in several important respects.

  • In 2013, everyone can produce content (blog posts, videos, audio and more). But if everyone can produce something, what’s the measure of quality?
  • BigTree, then, was seen as a way to create a quality product while marketing Fastspot’s name.
  • As Halvorsen said, Fastspot is hired for its design work. “Getting our software out there was so much more important. The hope is: give BigTree away for free, but people still pay Fastspot to do design work,” she said.

Click the link below to watch Tracey Halvorsen speak at Refresh Baltimore:
January 2013- Open Source: A Free For All from Refresh Bmore on Vimeo.

Companies: Fastspot

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Let’s vote (again), Baltimore: Meet your 2024 Technical.ly Award nominees

High school seniors in Maryland are getting daily AI training 

Cannabis gets the spotlight at a DMV tech conference

What a second Trump administration means for local startup ecosystems

Technically Media