Culture / Economics / Startups / Technology

This on-demand moving startup delivered Christmas trees for the holidays

Dolly just launched in the District in September, and started this initiative to gain traction in the area.

Do you have the Christmas spirit? (Photo by Pixabay user Free-Photos, used under a Creative Commons license)

Dolly, an on-demand moving platform, launched an initiative to deliver Christmas trees this holiday season and according to its site, the company is no longer taking orders.

The Seattle-based company expanded its services to Washington, D.C. in September, but has been in business since 2014 and is available in 11 markets total, with plans to expand into more markets soon. Dolly’s Christmas Tree Delivery Program allowed its users to order a Douglas Fir or Fraser Fir, provided by Lowes, for delivery for $75. The trees come in two sizes and the company offers trees stands for an additional price. Kevin Wolf, the company’s media rep, said Dolly did “five times the number of trees this year than last” in terms of sales.

Dolly’s Christmas Tree Delivery Program is available in Boston, Chicago, Denver, Los Angeles, Orange County, Calif., Philadelphia, Portland, San Diego, San Francisco, Seattle and the District. This is a clever way to gain traction for the company  since it follows right along with the holiday season.

But, Dolly does more than deliver Christmas trees. The on-demand moving platform connects its users with local truck owners to assist with moving, delivery and hauling needs. If you don’t need a truck, Dolly also has Dolly Helpers, for people who just need an extra set of hands. The startup operates online where its users can make reservations and connect with truck drivers and helpers closest to them. Dolly has 5,000 Dolly Helpers and truck drivers registered on its platform.

Mike Howell, CEO at Dolly, said the the company was strategic in its move into D.C., Los Angeles and San Francisco after analyzing data in its markets and reviewing customer feedback. Since its launch in 2014, the company said it has raised $10 million in funding including an $8 million round led by Seattle-based venture capital firm Maveron in 2015. Amazon‘s CEO of Worldwide Consumer, Jeff Wilke, has also invested in the company.

“Dolly has one of the highest customer satisfaction scores we have ever seen in a young company,” Jason Stoffer, Partner at Maveron and a Dolly investor said in a statement. “Dolly will create a giant business, serving consumers and retailers, as a result of being the only moving and delivery service for large items that truly puts the customer first.”

The on-demand moving platform also partners with local businesses, Crate & Barrel, consignment stores, apartment buildings and nonprofits, to gain more followers on its platform and also help customers move big purchases from stores.


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