The Amplify Philly crew is starting to come together for 2019

The “Amplify Philly House” was a hit this year so it's making a comeback at SXSW 2019, happening March 8–17.

The crowd at the Amplify Philly House at SXSW 2018.

(Courtesy photo)

The gang behind Amplify Philly is starting to get ready for Philly’s yearly splash at South by Southwest (SXSW).

At the 2018 megaconference, a group of local orgs — REC Philly, Witty Gritty, Philly Startup Leaders — led a two-day Philly activation inside an Austin, Texas, bar that was transformed into the Ämplify Philly House. The formula was a hit, so the group is bringing the concept back for three days in 2019.

“Amplify Philly is making plans early so that Philly can show up in a bigger and more prominent way,” Witty Gritty founder Michelle Freeman said via email.

Highlights for the 2019 push will include the return of a lounge-style activation inside Austin’s Convention Center and pre/post events in Philly. To get a roll call going, the group is looking for RSVPs of Philly companies and people who are planning to attend the trade show.


Here are five lessons from SXSW 2018 by cofounder Christopher Wink and a quick look at the highlights:

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