Startups

Techno Goober is high tech meets small town

The Lewes digital firm is far from the urban tech hubs — and that suits them just fine.

Members of the Techno Goober team. (Courtesy photo)

In the fictional small town of Mayberry, the setting for The Andy Griffith Show, there was a guy named Goober Pyle, who fixed and maintained all of the town’s cars. Everyone in town trusted him, in that small-town way.
When Frank Payton started his digital firm in Lewes five years ago, he thought of Goober Pyle, the mechanic who was always there in small town Mayberry. Only instead of cars, he’d be trusted to help businesses in Sussex County with their digital and technical needs. Hence, Techno Goober.
“It’s not like Wilmington or the metro areas,” Payton said of Sussex County. “It’s still behind the times. There’s distance between techs — we’re in our own little bubble down here. But we’re so busy, it’s not a big issue.”
The goal of Techno Goober was to “build a better quality product at a better cost,” said Payton. “I always say, we have the best problem solvers out there, whether someone is looking to build a web presence through social media or making a custom app.”
Whether its the small-town appeal or high-quality product (we’re going to guess it’s a bit of both), Techno Goober has taken off, with a portfolio that includes clients from Arena’s Deli to the Milton Historical Society to Delaware Surf Fishing.
“Our investors are happy with our success,” said Payton.
The secret to Techno Goober’s success is no secret recipe, it comes down to this, says Payton: “Focus on the clients. Their needs come first and foremost.”
We think Goober Pyle would approve.

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