Startups

Stylitics: fashion analytics startup chose NYC over Philly for ‘time management’

Last year, Wharton Business Plan Competition winner Rohan Deuskar took his fashion analytics startup Stylitics from Philly to New York City.  It was rough-going, writes Anne Kadet, the Wall Street Journal’s MetroMoney columnist. His rent nearly tripled, he paid “$20,000 per hire in recruiter commissions” and he’d wear the same French Connection blazer to every […]

Last year, Wharton Business Plan Competition winner Rohan Deuskar took his fashion analytics startup Stylitics from Philly to New York City.  It was rough-going, writes Anne Kadet, the Wall Street Journal’s MetroMoney columnist. His rent nearly tripled, he paid “$20,000 per hire in recruiter commissions” and he’d wear the same French Connection blazer to every meeting. Kadet wonders: Taking a startup to New York? Is Deuskar crazy? Here’s his explanation, in Kadet’s words:

The genial Mr. Deuskar patiently explained his reasons for the move: It’s about networking and time management. Sure, he could connect with New York’s fashion industry execs and investors via bus rides from the Sixth Borough, but that’s a three-hour trip! Mr. Deuskar, who is working 90 hours a week, can’t waste time. “There’s a sense of urgency,” he says. The world won’t wait forever to learn how young women are accessorizing their pencil skirts, so Mr. Deuskar needs to be in the office with his development team as much as possible. He can’t even abide the commute from Brooklyn—hence his recent move to a $2,300-a-month loft studio on 22nd Street that commands nearly half his $65,000 salary. [more]

Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Donate to the Journalism Fund

Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.

Trending

You've heard the term 'valuation' on 'Shark Tank.' What does it actually mean?

Piano raises $120M for biz analytics tools, with plans to hit $100M in revenue this year

Ecommerce founder reveals how her startup raised millions and won international acclaim

This Week in Jobs: The future looks bright with these 21 tech career opportunities

Technically Media