Startup Roundup: myYearbook generating $20 million in revenue yearly, 123LinkIt and Mailroom launch

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. If you’ve got news to share, get in touch.

DEFINITE READS

Mashable reports that myYearbook is generating $20 million in revenue per year, up 70 percent from 2008 and growing, with its base of 20 million users. The company’s virtual currency and virtual goods model was estimated early in its existence to be generating a third of the company’s revenue, as we’ve reported. myYearbook is focusing on expanding its partnerships with gaming platforms like Zynga and SGN with new hire Scott Levine, formerly the Senior Vice President of Corporate Development at Sony Music Entertainment.

MIGHT BE WORTH YOUR TIME

After several months of milestone extensions, we didn’t believe Yasmine Mustafa when she told us last week that her affiliate link marketing service 123LinkIt was launching this week in Alpha. Mustafa announced the availability of the company’s first supported platform, WordPress, on Monday in a blog post.
Dave Martorana has launched Mailroom [iTunes], an iPhone app that aims to improve the workflow of Gmail and Google Apps email accounts, according to the IndyHall newsletter. The application is meant for power users who manage several accounts. It includes an attachment viewer and its own native Web browser.

GIVE A GLANCE

GIS startup Avencia has extended the ESRI ArcGIS Flex API and its DecisionTree mapping tools to support OpenStreetMap, an open source global mapping initiative, which as far as we can tell, until recently had an active community in Philadelphia before the Meetup group dissipated.
Mobile Commerce Daily features real-time marketing platform Monetate’s turn-key native mobile platform, which we’ve mentioned before.
Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here.