Solve Media launched mobile ads through its CAPTCHA-esque “type-in” system and its first customer seems pleased, AdWeek reported.
Unilever tested the new mobile ad network for its Wish-Bone Italian salad dressing and reported an 87 percent increase in purchase intent, which is ad-speak for a customer’s plan to purchase the item in the future. Instead of typing in an illegible jumble of letters, with Solve Media’s new mobile ads, users type in a word from an ad. Read the whole AdWeek story here.
The Center City company recently announced it would open a London office.
Watch Solve Media’s video about the new product below.
Knowledge is power!
Subscribe for free today and stay up to date with news and tips you need to grow your career and connect with our vibrant tech community.