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SocialRadar loses Shana Glenzer to Aquicore

The D.C.-based geolocation company has been shedding employees since its May pivot.

Shana Glenzer, a well-known marketing executive, is leaving SocialRadar for Aquicore. (Courtesy photo)

It’s the latest casualty for SocialRadar.
VP of marketing Shana Glenzer, the well recognized co-producer of DC Tech Meetup and cofounder of DCFemTech, is leaving to join Aquicore.
In May, SocialRadar — which started out as a geolocation-based social platform — pivoted by focusing on its geolocation technology. But the team it had acqui-hired to develop the new product — an SDK for developers — resigned to rebuild another startup, Parkour Method.
SocialRadar also recently bid adieu to Kevin Alansky, the former CMO and a founding member of the company. He joined CircleBack after the company announced a $12 million raise.
But CEO Michael Chasen has said, in recent interviews with the Washington Business Journal and DC Inno, that everything was well under the sun.
“We’re focused on changing and building out the team to make it focused on back-end enterprise tech, instead of front-end consumer tech,” Chasen told the Business Journal. “We needed to change the skill set we had at the company.”
Glenzer had worked at SocialRadar since a couple months after its 2013 launch.
Aquicore, a company that makes utilities consumption-tracking technology for buildings, meanwhile, raised nearly $1.5 million in equity last month, according to an SEC filing.
“I’m ecstatic to join the team at this pivotal moment and look forward to leveraging Aquicore’s previous success to build our brand and expand our customer base in key markets,” said Glenzer in a press release Thursday. She is joining the company as its new CMO.

Companies: CircleBack / Aquicore / SocialRadar / DCFemTech

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