Business development / DC Tech Meetup / Hiring / Startups

SocialRadar loses Shana Glenzer to Aquicore

The D.C.-based geolocation company has been shedding employees since its May pivot.

Shana Glenzer, a well-known marketing executive, is leaving SocialRadar for Aquicore. (Courtesy photo)

It’s the latest casualty for SocialRadar.
VP of marketing Shana Glenzer, the well recognized co-producer of DC Tech Meetup and cofounder of DCFemTech, is leaving to join Aquicore.
In May, SocialRadar — which started out as a geolocation-based social platform — pivoted by focusing on its geolocation technology. But the team it had acqui-hired to develop the new product — an SDK for developers — resigned to rebuild another startup, Parkour Method.
SocialRadar also recently bid adieu to Kevin Alansky, the former CMO and a founding member of the company. He joined CircleBack after the company announced a $12 million raise.
But CEO Michael Chasen has said, in recent interviews with the Washington Business Journal and DC Inno, that everything was well under the sun.
“We’re focused on changing and building out the team to make it focused on back-end enterprise tech, instead of front-end consumer tech,” Chasen told the Business Journal. “We needed to change the skill set we had at the company.”
Glenzer had worked at SocialRadar since a couple months after its 2013 launch.
Aquicore, a company that makes utilities consumption-tracking technology for buildings, meanwhile, raised nearly $1.5 million in equity last month, according to an SEC filing.
“I’m ecstatic to join the team at this pivotal moment and look forward to leveraging Aquicore’s previous success to build our brand and expand our customer base in key markets,” said Glenzer in a press release Thursday. She is joining the company as its new CMO.

Companies: CircleBack / Aquicore / SocialRadar / DCFemTech

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


‘Racist rhetoric leads to attacks’: Asian Americans and lawsuit plaintiffs take on the TikTok ban

The US government is launching a new project to test and assess AI

A startup using AI to flag pathogens and contaminants just raised an $8.5M Series A

Inside Maryland’s latest effort to support emerging businesses

Technically Media