Thomas Sanchez wants to meet his employees where they’re at: Snapchat.
The cofounder and CEO of the digital agency, based at 15th and L, started an internal Snapchat account after he noticed that many of his employees were using it. He wrote a blog post about it on LinkedIn.
The ways the company is using Snapchat include:
- Internal communication: “We send snaps about company policies, new hires, reminders to put up out of office messages during holidays, and more.”
- Embracing culture: “We recently just held a Snapchat contest where team members had to snap us their interpretation of our 5 company values. This got our Drivers involved in our Snapchat presence while reinforcing company culture.”
- Building community: “It allows for a real time platform for our clients, partners and stakeholders to stay up to date on the internal workings of Social Driver and make them feel part of the family.”
— Social Driver (@SocialDriver) July 11, 2016
Social Driver even hosted a Snapchat Boot Camp last week at the National Press Club Journalism Institute.
— NPC Journalism Institute (@NPCInstitute) July 13, 2016
At least one entrepreneur called Sanchez out for being a tad late: “Thomas, we’ve been using SC for years…where have you been?” wrote OmniStudio president Eileen Kessler on the blog post.