The hottest startup in Middletown, Del.

When Jordan Wolff started Shrinkabill in January 2016, it was just him and a plan to bring consumers a service that negotiated the biggest savings on their existing bills for the most affordable price.

Basically, he wants to save you money on saving money.
It’s not exactly shocking that a startup built around saving money has caught people’s attention — if there’s one “product” that doesn’t go out of style, it’s “free” money. But getting any any startup to take off is a challenge, especially if you’re going it alone.
“Shrinkabill is doing really well right now,” said Wolff. “We’ve had 800 percent growth this year, with July being our strongest month yet.”
Those numbers are a source of pride, to be sure, but Wolff’s proudest moments as founder are the ones where the company’s core principle — “to treat employees like family and customers like kings” — is evident.
Shrinkabill recently rolled out a new customer referral program, partly because it was already getting them.
“We saw a large number of unprompted customer referrals and repeat customers at Shrinkabill,” he says. “To me that’s a testament to our strong customer service model and tells me that we’re winning with customers.”
The customer base isn’t the only thing that’s grown over the last year. The team has grown to include two partners, three advisers, three full-time staffers, two bloggers and a SEO specialist. And it’s still growing.
“I’ve seen my team bragging about working for Shrinkabill and trying to bring friends onboard as new hires,” Wolff said. “To me this is a clear indication that we’re creating a positive workplace for our team.”
With those goals met and the business growing, Wolff keeps his eye on the future.
“In the long term, I see Shrinkabill becoming a one-stop savings center for B2B and B2C customers for all things saving money,” he said.
Sounds ambitious. But at this rate, Wolff’s vision is coming more into focus every day.