Hiring / Startups

Shana Glenzer joins Crowdskout as CMO

After a stint at MakeOffices, the D.C. tech connector was ready to work at a product company again. The data startup is getting ready for a sales and marketing push.

Crowdskout's management team (L to R): Zack Christenson, George Yates, Lucy Caldwell and Shana Glenzer. (Courtesy photo)

Shana Glenzer moved to a D.C. startup that’s looking to make some noise in the coming months.

The D.C. tech leader recently started as CMO of Crowdskout, a startup that makes a platform helping political campaigns, advocacy groups and nonprofits bring together data.

Glenzer previously spent about a year-and-a-half as CMO of coworking company MakeOffices. Having held key roles before at D.C. startups including SocialRadar, Aquicore and Blackboard, she recently felt a “tug” to work at a tech company again, adding that she “missed some of the interplay between departments,” as well as working with engineers.

After a mutual intro to Crowdskout CEO Zack Christenson, she met a team that built and tested a product somewhat under-the-radar, and is preparing for a sales and marketing push.

“I could see how I could immediately add value for them,” she said.

The company was founded in 2014, and raised more than $4 million in seed funding. Now, they’re looking to add more customers.

“We’ve been successful these last few years by focusing on building our product, engineering and customer success teams ahead of marketing,” Christenson said in a statement, adding that Glenzer’s hiring “signifies our next phase.”

Glenzer is a well-known community leader in #dctech circles. We talked as she was getting ready to lead the D.C. Tech Meetup on Wednesday, June 21. Glenzer is also a cofounder of DCFemTech, a board member of the BEACON Initiative, which supports women entrepreneurs and an advisor to the Vinetta Project D.C. chapter. So she took note that nearly half of the 30-person Crowdskout team is made up of women.

“They hired the best talent they could find and nearly 50 percent are women,” she said. “It brings a diversity of thought to how they’re building the product, and different personalities to how they’re interacting on the customer support side.”


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