Safeguard Scientifics invests in Crimson Informatics and Hoopla Software

Safeguard Scientifics announced late last week its investment in Crimson Informatics and Hoopla Software. The deals:
Crimson Informatics – A Richmond, Virginia “Internet of Things” company focuses on measuring driving data for insurance purposes. Safeguard invested $1.7 million in its $1.8 million Series A round.
Hoopla Software – Based in West Chester, the company helps “gamify” sales teams by displaying sales statistics from Salesforce complete with a SportsCenter-like leader board [see below]. Safeguard invested $1.3 million of the company’s $2.3 million Series A round.
“We are excited by the opportunity to partner with these innovative, next-generation companies that have first-mover advantage in their respective industries,” said Safeguard CEO Peter Boni in the press release.