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Technology / Women in tech

ROAR for Good’s Athena is finally shipping

The wearable tech aimed at reducing sexual assaults is finally out. Cofounder Anthony Gold offered the low-down on what changed about the product during development.

ROAR for Good's Athena beacon. (Photo via Twitter/@BeltwayBargain)
“Look what came today!!!”

I ordered my baby sister (age: 23) the Athena, ROAR for Good’s personal safety device for women, for Christmas 2015 when the social enterprise’s wildly successful Indiegogo crowdfunding campaign was still going on. She finally received it last week — hence, the excited text with three exclamation points — almost 20 months later.

Yep, the Athena has officially launched, cofounder Anthony Gold¬†confirmed in a call on Tuesday. All pre-ordered units — meaning, every one ordered before now — have been shipped, at least within the U.S.; international orders will be shipped in the next two weeks. (He couldn’t share numbers, but did say¬†ROAR has received orders from every state in the U.S. and over 50 countries.)

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Companies: ROAR
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