Arts / Entrepreneurs / Startups

These UD founders want to bring life back to your wardrobe

Get ready to swipe and swap with a new fashion app.

The Revive team at UD's Venture Development Center. (Courtesy of Meg Marcozzi)

Spring is here, and who isn’t looking to freshen up their wardrobe with a few new outfits?
University of Delaware students Palina Ivanova, Emma Lynch, Avalon Greene and Rachel Weinberger want to make it easier for you to find new pieces through Revive.
Their new app helps college-aged women find a purpose for clothing they no longer want to wear, and with just a simple swipe allows users to swap clothing with one another. “You buy clothes and wear them once and never again,” said founder and CEO Weinberger who hopes the app will get women to recycle outfits with each other instead of letting them sit in the closet.
With their location-based features, users who “match” meet at a designated safe meetup spot such as coffee shop Brew HaHa! to exchange clothes.
They plan to operate on a subscription-based revenue model where users pay a monthly fee of $5, which Weinberger says is an “incredibly good deal, since you get a constant revolving closet.” They’re also looking to partner with local shops and boutiques with hopes to feature items from local shops like Grassroots in Newark. Those featured items, of course, would be paid through old fashioned U.S. currency.
The app isn’t live yet, but they’ve already held swap events on campus. The first event “made women understand the power of swapping clothing,” said Weinberger. She believes that every woman who’s participated in an event comes to realize what they’ve been missing out on. “It’s simple, you come in, hang your unwanted clothes on a rack and get to swapping,” she said. One attendee, she mentioned, even ran back home to grab more clothes after seeing just how easy it was.
The next swap is on Monday, Apr. 17, from 7 p.m. to 9 p.m. at the Venture Development Center. Register for the event below ($5).
The Revive team also just won the Horn Program’s March Madness pitch competition and have their eyes set on taking the top prize at UD’s premiere funding competition, Hen Hatch, where they’ve made it to the final round. While there, they’ll have the opportunity to win funding from a prize pool of $100,000. After that, they’re looking to participate in more competitions throughout the area to help pay for app development costs.
Check out our recap of Weinberger’s talk on “The Bad Side of Good” at TEDxDover.
Community members are invited to watch the final round of the Hen Hatch competition from 5-9 p.m., Tuesday, April 25, at the World Café Live at the Queen. It will feature pitches by the top three teams from each track before a panel of judges. Early bird tickets are available at $10 for students and $25 for community members until April 8.


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