Quorum announces a new and improved version of its grassroots advocacy product

Washington, D.C.-based Quorum announced that it has launched a new version of Quorum Grassroots, an advocacy software product that it originally released in 2016.

ANNOUNCEMENT: Today, Quorum is excited to launch significant new features and updates to our advocacy software, #QuorumGrassroots. Hear from CTO Jonathan Marks on the launch below, and learn more about Quorum Grassroots here: https://t.co/xUaKpf3FWF pic.twitter.com/iqViBqfuza

— Quorum (@QuorumAnalytics) July 10, 2019

The startup curates customer relationship management (CRM) software that tracks what’s happening in government. Quorum created Quorum Grassroots to give a mobile-friendly advocacy solution that lowers the barriers for grassroots actions, the company said in a news release.

With this product update, Quorum has made modifications to Quorum Grassroots to improve the user experience for administrative and public affairs advocates. The startup said in a press release that it added new features to make it easier to acquire, engage and activate advocates in grassroots campaigns.

“For the last year, our product team has been working on building strategies to acquire, educate, and activate your advocates right into the product,” Quorum CTO Jonathan Marks said in a statement. “Today, we finally get to share with you the first of the changes from that process.”

The new and improved Quorum Grassroots can now help its users grow their network with acquisitions tools such as texting and Facebook integration, allowing users to embed advocacy tools into their existing website with no coding needed and help better improve communication with personalized messages.

This product update comes after Quorum recently expanded to 11 more countries with its seventh and latest product last month, Quorum International. The new product allows global public affairs teams to gather intelligence, identify trends and communicate with key stakeholders, Technical.ly DC previously reported.