StartUp PHL / Startups

Predictive Edge raises $2.5M // Curalate in NYTimes // Autism Expressed on MSNBC [Startup Roundup]

Apply for StartupPHL funding, Philly startups get national press, Josh Kopelman drops on Forbes' "Midas List" and more.

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Startup Roundup is sponsored by Silicon Valley Bank's Philadelphia office, which serves the life science, technology and clean tech markets in Pennsylvania and New Jersey. The Philadelphia team also works closely with the venture capital and private equity firms that invest in these sectors.
Updated 5/20/13 12:43 p.m.: A previous version of this article stated that Predictive Edge Technologies still offered a service that allowed parents to monitor their children's social media accounts. It no longer does. 

Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with a weekly email newsletter by clicking here and selecting the Startup Roundup button or follow Startup Roundup’s RSS feed. If you’ve got news to share, get in touch.


Predictive Edge Technologies, a Blue Bell, Pa. company, raised $2.5 million, according to an SEC filing. Predictive Edge Technologies is the parent company of BehaviorMatrix, a software and marketing research firm that specializes in emotional and behavioral analytics, and Meemo, an emoticon and intellectual property branding company, according to its website. That’s not to be confused with Silicon Valley startup Predictive Edge, which allows users to create website content without writing code. Predictive Edge Technologies used to offer a service that allowed parents to monitor children’s social media accounts, but that no longer exists, said BehaviorMatrix spokeswoman Genevieve Walsh.

StartupPHL, the city’s $6 million venture fund, is on its way. First Round Capital is managing the fund and has posted an application on its website. Apply here.

On the topic of First Round Capital, managing partner Josh Kopelman dropped on Forbes‘ “Midas List,” a list of the country’s top VCs (for Forbes, this meant who got the largest returns and played the biggest roles in major deals). Last year, Kopelman was #6. This year, he was #12. These lists are largely driven by the chance of what deals get done in a given year and the impact can be years in the making, but it still might make you wonder if his recent heightened presence in Philly has played any role.


Curalate is getting mad buzz. Check out the visual analytics firm on the New York Times and FastCompany. (And of course, on Technically Philly in a story about unconventional ways it found three potential employees.)

Speaking of Curalate, its director of business operations Andrew Ward is featured in this Business Week story about how MBAs are choosing startups over summer internships and its marketing manager Brendan Lowry is quoted in this CNBC story speaking about a possible Instagram monetization strategy.

You may have spotted that Letterpress founder Loren Brichter is doing work for Facebook, but he tells us he’s just “helping out for a bit” and is “still in Philly.” (We spoke to him last year about making a life here.)

Check out DailyWorth CEO Amanda Steinberg‘s op-ed in the Wall Street Journal about raising her daughter. DailyWorth, a  New York City media company that offers financial advice to women, recently opened a Philadelphia office and raised a $1 million round. Steinberg lives in Mt. Airy.

Remember Cloudmine’s Annual Report, a playful comic about the Callowhill mobile app backend startup by local artist Ariel Braverman? Well, it’s up for a People’s Choice Award in the Philadelphia Design Awards. Vote for it here.

Zonoff, the Malvern-based smart home company, hired Dave DiOrio as VP of Customer Programs, according to a release. DiOrio was previously COO of Quartics, a Silicon Valley semiconductor company. Zonoff recently raised a $3.8 million Series A.

Spend a Sunday afternoon with Adam Schmidt, founder of drinking guide Drink Philly (and Drink D.C, Baltimore and soon NYC), in this Philadelphia Daily News story.

Plum Analytics, which offers a product to measure research impact, recently released new features, it announced on its blog.

MDConnectMe, a Washington Square-based startup that offers a mobile app that allows hospitals to communicate with patients’ loved ones, was featured on a CNNMoney spot about how healthcare is going high-tech. Invite Media cofounder Nat Turner is also featured, talking about his new venture Flatiron Health.

Michele McKeone, founder of Autism Expressed, the digital literacy platform for special needs students, was featured on MSNBC after winning a $20,000 Milken-GSE Education Business Plan Award.

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Companies: atebits / Autism Expressed / CloudMine / Curalate / DailyWorth / Drink Philly / First Round Capital / MDconnectME / Plum Analytics / Predictive Edge / Zonoff

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