PlumX: Plum Analytics launches tools to measure research impact, clients include Smithsonian and University of Pittsburgh

PlumX wants to tell researchers just how far their work is going. Realizing that research is being shared through new channels, PlumX tracks every social media mention, every blog post reference and every bookmark, as well as traditional references, like research journal citations, too.

Built by Plum Analytics, PlumX has two flagship clients: The Smithsonian and the University of Pittsburgh.

Check out PlumX here.

Plum Analytics was cofounded in early 2012 by former Infonautics employee Andrea Michalek and former technical “evangelist” for Microsoft‘s Academic and Book Search products Mike Buschman. The staff, a team of five, is distributed across the globe. Michalek, 41, works from her home in Dresher, Pa. in Montgomery County, while Buschman, 50, works from his home city of Seattle. The three other full-time staffers work from Seattle, Uruguay and Canada, Michalek said.