How Phone2Action’s new product is trying to get out the vote

It’s the final countdown to the end of the voter registration period for 2016.
With only about a month to go until Americans must turn up at the polls and pick our next president (among other things), interest groups of all persuasions are working to get potential voters jazzed and ready to go.
In this climate, on Sept. 27, which was National Voter Registration Day, Rosslyn-based civic tech company Phone2Action unveiled a new product. The new Civic Action Center is Phone2Action’s own voter turnout technology. It aims to help “companies, associations and nonprofits engage their employees, members and stakeholders in the upcoming election.”
Add the Action Center embed to any website, and give members, advocates or employees in-house access to voter registration, absentee voting, polling location, candidate information and more. It all fits with Phone2Action’s ethos of making civic duties just a little bit easier.
“Phone2Action is built on the premise of ‘if you remove the barriers to engaging in the civic process, people will take action’,” CEO Jeb Ory said in a statement. “We have seen first hand the massive impact organizations can have on increasing civic engagement when they provide employees and stakeholders with easy and intuitive ways to participate in the political process.”
Phone2Action is far from the only tech company working to get out the vote this election cycle. The social tech giants of the West Coast, from Snapchat to Facebook, have also been working to encourage those coveted young voters to cast a ballot.