Philly Homegrown: GPTMC unveils new look food site and campaign by Maskar Design

 
You, the proud and savvy Philadelphian, might get more out of the new food site from the Greater Philadelphia Tourism Marketing Corp. than, well, you know, tourists. And that would make for one hell of a strategy.
The updated VisitPhilly.com/food, unveiled this month, is now caught up to last year’s overall GPTMC rebranding campaign that was heavy in big photos, colorful serif fonts and a deluge of deep Philly strains. Understand, this new food site focuses on GPTMC’s new Philly Homegrown campaign, one the celebrates a rich food world and, seriously, doesn’t feel the necessity to use the c-word (cheesesteak).
Built and themed by Rittenhouse design shop Maskar Design, whom we highlighted this month, the Philly Homegrown initiative has a food-driven blog, a content-heavy Facebook page and a monthly newsletter (email phillyhomegrown@visitphilly.com).
In truth, there may be just too many directions here for an average tourist to not feel overwhelmed and come short of action. But, Technically Philly might suggest, if more proud and savvy Philadelphians were exposed to more of our rich and culturally significant food culture, then they may be the best messengers to go out in the world and celebrate our food, without ever needing to use the c-word.