OrderUp franchisees ‘generate just under $30M in food sales annually’

Online food-ordering startup OrderUp’s 20 franchisees “generate just under $30 million in food sales annually,” reports Inc.
The Canton-based startup that facilitates food ordering online is planning to expand its service nationwide through digital franchising: online food-ordering websites maintained by people in mid-size cities who partner with OrderUp and work with local restaurants to offer meal specials and deals to patrons, in addition to the online-ordering ability offered.

Unlike brick-and-mortar franchises, setting up an OrderUp franchise costs roughly $42,000, as Technically Baltimore reported in January. Each of the 20 franchises across the U.S. is run by its own franchisee.
OrderUp franchisees make between 10 and 14 percent on each order placed through a local OrderUp site. The company OrderUp takes a cut of 5 percent of each order.
On Super Bowl Sunday, OrderUp sites sold more than 32,000 items.
Read Inc.‘s story about OrderUp here.