NorthPoint: enterprise software firm launches Center City office

NorthPoint, the New York-based enterprise software company that specializes in the financial and digital sector, opened a Center City office last month in One Liberty.

To start, the office, which is the company’s third after Boston, will be a one-woman band. Debra Loggia (@debloggia) will be running the expansion with her sales and healthcare background. As she told Technically Philly recently on a breezy afternoon in University City earlier this month, she was most recently leading digital marketing at Thomas Jefferson Hospital, where she also had done her masters work in health policy.

That background may be one of her best assets for NorthPoint, which is widening its reach and the pharma, life sciences, hospital and other medical businesses that dot this region are in strong alignment.

“Healthcare is a dynamic industry right now and there is a lot of need within that space to have good digital strategies and to be able to execute on the web, mobile and with apps,” she wrote in a followup email.

NorthPoint already now lists Einstein and Jefferson hospitals as clients and has done early work for the University of the Arts, Penn, CHOP and for the Digital On Ramps collaborative project for “anywhere, anytime learning.”

NorthPoint currently has more than 140 employees, most in its Manhattan HQ and about a dozen in its year-old Boston office.

“Boston has grown to 12 employees, and I see no reason why we cannot meet or exceed those numbers in Philadelphia,” said the South Philly native.

So why offices in Center City rather than some sprawling suburban business park that houses one of those pharma and enterprise businesses? The centrality, said Loggia, which has been a good city’s best value for hundreds of years, for not only a broader region of clients but also future hiring.

“As a technology company we need to recruit the best and brightest talent,” she said. “That means we need to be in a central location so that we can recruit from the PA suburbs, the city, as well as New Jersey and Delaware.”