Digital filing company Neat landed some high-profile brand ambassadors, thanks to Donald Trump’s Celebrity Apprentice TV show this week.
The B-list (we’re being generous) celebs on the show, like Beverly Hills 90210‘s Ian Ziering and Jon & Kate Plus 8‘s Kate Gosselin, were challenged to make a commercial for the Center City company. You can read a very detailed recap of the drama on the show here. Neat had to pitch the show’s executive directors to get on TV, said Neat Chief Marketing Officer Evan Kramer through a spokesman, but the company initially got the opportunity through one of its board members, who knew someone on the production side of the show.
The impact, according to Kramer, has been “tremendous.”
“With social media, website traffic, order volume and partner interest, we have heavy increase across the board,” he said.
Watch the two teams’ commercials below, featuring contestants Gilbert Gottfried and Vivica Fox. The company can’t use the commercials for paid spots, as per an agreement with Celebrity Apprentice, a spokesman told us, but they can use them virally.
Neat hosted an invite-only viewing party at Comcast’s Ralph’s Cafe on Monday, with appearances by Gosselin, Fox and Mayor Michael Nutter.
During the episode, Neat donated $20,000 to Camp Barnabas, the charity Gosselin represents on the show, since Gosselin was the project manager on the winning team. The company also donated an additional $2,000 each to Camp Barnabas and Best Buddies International, Fox’s charity. Former Neat CEO and current board member Ron Kaiser also donated $5,000 to each charity, a spokesman told us.
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