Startups

PhilaU’s Natalie Nixon has these tips for embracing design thinking [Technical.ly Podcast]

Step one: Get out of the office.

Natalie Nixon is the director of the Strategic Design MBA program at Philadelphia University. (Photo by Zack Seward)

A piece of advice from Natalie Nixon, who runs Philadelphia University’s Strategic Design MBA program: Get out of your office. Get out there and do some “deep observation” of your target customer.
On this month’s Technical.ly Podcast, we asked Nixon to offer a few tips and tricks for technologists looking to incorporate design thinking into their work routine. For one, she suggested channeling design thinking’s “human-centric” approach and remembering to focus on the people who will be using your product. Stats and market research are important, but so are interviews and observation, she said.
Listen to our full interview with Nixon below.

  • Listen below, download the episode or subscribe to the Technical.ly Podcast on iTunes or Stitcher.
Companies: Philadelphia University / Technical.ly

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