A piece of advice from Natalie Nixon, who runs Philadelphia University’s Strategic Design MBA program: Get out of your office. Get out there and do some “deep observation” of your target customer.
On this month’s Technical.ly Podcast, we asked Nixon to offer a few tips and tricks for technologists looking to incorporate design thinking into their work routine. For one, she suggested channeling design thinking’s “human-centric” approach and remembering to focus on the people who will be using your product. Stats and market research are important, but so are interviews and observation, she said.
Listen to our full interview with Nixon below.
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