This is a photo of a ‘N3rd Street’ sign being put up today

That’s even farther north than we expected (and certainly placed more speedily). Spotted by Yikes Inc. cofounder Tracy Levesque today, the official N3rd Street nickname sign was added to the intersection of 3rd and Spring Garden streets by city employees.

City Council made the move official to coincide with Philly Tech Week and is timely for tomorrow’s N3rd Street BBQ, a precursor to our big closing Signature Event at Comcast Center.

It’s been almost two years since the nickname’s branding, conceived of by the Jarvus design firm, championed by the Indy Hall coworking community and taken up by a wide group of self-adopting creative class members, first dropped.

I saw this happening today. #Philly is the coolest. I love that we do this kind of stuff. #n3rdst #ptw14 pic.twitter.com/tDrqEq2f8P

— Tracy Levesque (@LilJimmi) April 10, 2014