Mixette wants to bring back the mixtape

Instead of bemoaning the death of the mixtape, Kelly Snow built a high-tech answer to it.
It’s called Mixette and Snow, 27, of Chestnut Hill, is billing it as a way to give music as a gift. Users choose a song (one for $1.99, two for $2.99), add photos, a personalized message and send it off. The app is currently in beta.
Try it out
There’s no good way to give music to people these days, she told us at the Philly Startup Leaders Entrepreneur Expo during Philly Tech Week 2015 presented by Comcast. “It’s all about personal consumption,” she said.
Why not just send a Spotify link? Snow said you wouldn’t just send a song link for someone’s birthday. Mixette, she hopes, will make that exchange more meaningful.
The startup is using a third-party service to get rights to the music and pays $1 per track, Snow said.
Mixette is based in Conshohocken and has raised $500,000 from friends and family, plus cofounders Jagath Wanninayake, Graham Wert and Amity Cox. Wanninayake, Wert and Cox were management at Radnor-based pharma software company Clarix, which got acquired by PhaseForward in 2008 for a reported $40 million.
The Mixette cofounders all met at Clarix. Snow was a project manager there.