Startups

Majority of game developers drive revenue through advertising: Millennial Media

The advertising trend will likely grow as the market for in-app advertising -- which is projected to be doing $7.1 billion in sales by next year -- increases.

Infographic via Millennial Media.

How do mobile game developers make money in what can be a difficult line of work?
According to a recently published “State of the Apps” report from global mobile advertising company Millennial Media, most do it through advertising, a trend that will likely grow as the market for in-app advertising — which is projected to be doing $7.1 billion in sales by next year — increases.
Read a summary of Millennial Media’s report here.

Companies: Millennial Media
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Donate to the Journalism Fund

Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.

Trending

You've heard the term 'valuation' on 'Shark Tank.' What does it actually mean?

Like electricity in the 20th century, broadband access is now an economic necessity

Baltimore reports more tax revenue and big-ticket development deals in 2024

Using data to power Baltimore’s innovation-driven economic growth

Technically Media