During the Philly Startup Leaders Entrepreneur Expo — a part of Philly Tech Week 2016 presented by Comcast — each attendant received five crisp 100 “PSL bucks” they could invest in any of the 75 companies present at the showcase.
The prize for the company that received the most PSL bucks throughout the expo was access to a power lunch with key stakeholders in the city.
Put your 'bucks to work! #proudsponsor @Safeguard @bftp_sep #PSLExpo #PTW16 pic.twitter.com/yr5Nfjfaze
— SafeguardScientifics (@Safeguard) May 4, 2016
The results have been tallied, and the winner of the “Put your bucks to work” competition is Margo, an insurance shopping service started by Leadnomics cofounder Zach Robbins.
Guests at the lunch include Ben Franklin Technology Partners CEO RoseAnn Rosenthal, PSL President Brock Weatherup, Safeguard Scientifics CEO Steve Zarrilli and Mayor Jim Kenney, a later addition to the guest list, who offered to join and host upon hearing of the contest.
The Margo booth at the Entrepreneur Expo, which drew 1,500 people to the 23rd Street Armory, was frequently crowded, as the company partnered with Soothe to offer attendants free five-minute chair massages.
“Margo aims to take the pain out of shopping for insurance, so we took our mission literally,” said Taylor Burke, Margo’s communications manager.

Margo offered five-minute massages to attendants at the PSL Expo, courtesy of Soothe. (Photo by Roberto Torres)
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