Rory Laitila, cofounder of Wilmington-based software development startup itr8group, must really want that Delaware Innovation Award his company’s weekly newsletter has been nominated for.
The startup is currently building some new software called SyncQL, a SQL database platform designed for third-party API integrations for business applications. But itr8group is not doing it traditionally. Instead, Laitila is documenting the entire build publicly via a new video series appropriately dubbed “The Road to SyncQL.”
Laitila has set a six-week deadline for the build, intentionally falling on the first day of Delaware Innovation Week. Needless to say, we’re flattered.
Laitila said that every post will have a one-minute introduction overviewing the build’s progress, followed by in-depth 3-5 minute videos on product development, business development and technology. There will also be supplemental content showcasing innovation in technology in Wilmington.
Laitila said the idea was born on a walk to his headquarters at the coIN Loft.
Here’s the first video from the series: