iStrategyLabs is running a crazy marketing campaign that may reduce your student loan debt

Stagnant college loans, anyone?
In an ambitious campaign to promote USA Network’s new Anonymous-inspired show, “Mr. Robot,” iStrategyLabs knew how to draw in the target audience.
“The insight we had was that the show focuses on taking down big corporations to free people of corporate debt,” iStrategyLabs CEO and founder Peter Corbett said in an email to Technical.ly DC. “We wanted to see if we could bring this to life in the real world.”
From Thursday to Saturday, iStrategyLabs is livestreaming online sweepstakes, offering a chance to participants to hack away at their debt.
Users can pick up a code on the Mr. Robot Twitch channel from 6 p.m. to midnight and input it on the show’s website, for a chance to chip away at their own debt.
The campaign will distribute over $100,000 to more than 1,100 people via PayPal, Corbett said.

iStrategyLabs has been working on the campaign since March.
Aware that using numerous references to Anonymous culture for a business endeavor was about as safe as poking a hornet’s nest, the company had to take extra security precautions.
“We know that a show about hackers, using masks that look as they do, could draw some unwanted attention from hacker groups,” said Corbett.
He said he was concerned about potential DDoS attacks or attempts to infiltrate iStrategyLabs’s corporate network and steal employee or client data.