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Business development / International / Marketing

UK-founded marketing tech firm chooses Baltimore for US office

Infinity, whose technology helps marketers evaluate whether online campaigns are generating phone calls, is setting up shop in Inner Harbor.

Inner Harbor at night. (Photo by Flickr user Abhijit Tembhekar, used under a Creative Commons license)

A marketing firm founded in the U.K. is opening its first U.S. office in Baltimore.
Infinity’s Inner Harbor office is starting with seven employees, and aims to grow, the Baltimore Sun reports. The company’s technology helps marketers evaluate whether online campaigns are generating phone calls.
The company has 30 U.S. clients, and Baltimore Business Journal notes that one of the company’s largest U.S. clients is Laureate Education, which went public last week and has its headquarters nearby in Harbor East.
Laureate’s presence also had a role in why Jellyfish, another digital marketing firm with British roots, decided to start its U.S. presence in Baltimore. Infinity and Jellyfish are located in the same complex at 250 S. President St.

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