Business development / Real estate / Software / Startups

Tech-enabled real estate brokerage Houwzer formed a new parent company, Newfound

This new company will encompass Houwzer and recently the acquired brand Trelora as well as new brands Dash, HomeRise and Newfound Enterprise.

Mike Maher. (Photo courtesy of Newfound)

Tech-enabled real estate brokerage Houwzer announced this month the launch of its new parent company, Newfound.

Mike Maher, CEO and cofounder of Newfound and Houwzer, said that when Houwzer acquired Trelora last year, the Center City-based, venture-backed company went from being a regional brokerage to a national real estate company. At the time, the acquisition expanded Houwzer’s presence to 14 states across the country.

“Newfound is the vehicle for that new and ambitious vision,” Maher told via email. “As we expanded our brokerage services to more homeowners, we started fielding more requests from investors and institutions asking for something similar for their specific verticals. HomeRise and Newfound Enterprise were a response to that demand.”

Newfound’s brands now include Houwzer and Trelora, along with new platforms HomeRise, Newfound Enterprise, and the transaction management software Dash.

The Dash platform allows Newfound’s clients to access all the information about their deals, mortgages and titles whenever they need. Maher said the platform is intended to create ease, efficiency and transparency with clients across all of Newfound’s brands.

“Dash will be the central nervous system of all the Newfound brands and act as the face of Newfound to the customer, well beyond simple transaction management,” the CEO said in a written statement. “The team is expanding its capabilities to include artificial intelligence where DashAI will power intelligent, automated brokerage services to support DIY HomeRise customers.”

HomeRise is a “DIY listing platform” intended for small investors, real estate flippers and experienced homeowners who don’t need as much guidance when listing properties.

Newfound Enterprise is a real estate brokerage for enterprise partners, targeted at institutional investors and enterprise real estate companies handling large portfolios of properties.

Newfound’s brands also include Newfound Mortgage and Newfound Title, which are rebranded products from Houwzer Mortgage and Houwzer Title.

While it’s hard to predict the future of the real estate industry, Maher said, Newfound will continue to focus on consumer brokerage, DIY selling services, B2B partnerships and proprietary technology.

Sarah Huffman is a 2022-2024 corps member for Report for America, an initiative of The Groundtruth Project that pairs young journalists with local newsrooms. This position is supported by the Lenfest Institute for Journalism.
Companies: Houwzer

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