Startups

Groove buys Oomph Marketing

The five-year-old marketing firm's clients include MedStar Health and MECU.

Ethan Giffin is CEO of Groove. (Courtesy photo)

Little Italy-based Groove has acquired Baltimore-based firm Oomph MarketingGroove officials announced Monday.
“Oomph’s culture and expertise is a natural fit for our agency. We’ve often talked about partnering to enhance our client experiences and with Groove’s current growth trajectory, the acquisition makes sense,” Ethan Giffin, Groove’s CEO, said in a release. “We’re excited to welcome the Oomph team and their clients to Groove. We are also excited for Groove’s clients to experience the talent Oomph brings to the table.”
Terms of the deal were not disclosed. Oomph founder Ray Bularz will stay on at Groove as director of brand strategy, according to the release.
Walk into Groove’s office and you know there is something special there. What Ethan is doing is truly unique in Baltimore and I’m thrilled to be a part of it,” Bularz said in the release. “I know that our combined efforts will offer clients more opportunities for standout creative, growth, and success.”
Founded in 2009, the agency took on two dozen clients in its first year and handles clients including Skillforce, MedStar Health and MECU.

Companies: Groove

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Tech lab space opening in new 4MLK building, thanks to $2M in public funds

EDA officials are ‘hopeful’ Tech Hubs program will live on under Trump

AI is being used in more and more of the hiring process, especially at high-volume companies

From rejection to innovation: How I built a tool to beat AI hiring algorithms at their own game

Technically Media