Startups

goPuff signs 12-city distribution deal with Soylent

The Callowhill startup will be the exclusive Soylent retailer for 11 of the 12 towns, including Philly.

"Cafe Coffiest" is one of five Soylent flavors now available on goPuff. (Courtesy photo)

Starting today, Philly is one of a dozen cities across the U.S. that can now get Soylent — the soy-based “meal replacement beverage” — delivered on a whim.

The Los Angeles drink company tapped Callowhill’s goPuff as its exclusive retail distribution partner in 11 of the 12 towns thanks to a partnership announced Wednesday.

Here are the places where the beverage will now be available on the go:

  • Austin, TX
  • Bloomington, IN
  • Boston, MA
  • Champaign, IL
  • Chicago, IL
  • Madison, WI
  • Philadelphia, PA
  • Portland, OR
  • Seattle, WA
  • State College, PA
  • Washington, DC
  • West Lafayette, IN

The drink is available as single units and 12-pack cases. To entice consumers to try the beverage, goPuff is offering free delivery on first purchases of Soylent single bottles for a limited time.

“We’ve been impressed by Soylent’s explosive growth and are excited to offer goPuff consumers new options for convenient consumption,” Dan Folkman, goPuff’s VP of Business Development, said in a press release.

In July, goPuff had Mayor Jim Kenney drop by to officially open its newly renovated 22,000-square-foot offices. A year prior to that, the company raised a $8.25 Series A to fuel its expansion to other markets. It’s currently up and running in 23 markets across the country.

Companies: Gopuff
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