D.C.–based Goodworld received a $750,000 investment from Mastercard to expand social giving efforts, according to the companies. Goodworld’s tech enables users to link their bank accounts to their social media accounts to send charitable donations in order to support social payments and philanthropy.
The 1776-based fintech startup launched in 2014 to facilitate donations via hashtag on social media channels like Facebook, Instagram and Twitter, and has attracted investment from the D.C. government in the past, Technical.ly DC previously reported. In December 2017, Goodworld was selected to participate in Mastercard’s Start Path program. With the the global initiative, the financial giant supports later-stage fintech startups as they continue to scale. This investment furthers the ongoing relationship between the two companies.
“We are thrilled to take our partnership with Mastercard to the next level and to work with them to make charitable giving frictionless, social and secure,” Goodworld founder and CEO Dale Nirvani Pfeifer said in the press release. “We are well aligned by our belief in doing well by doing good, and we could not ask for a better strategic partner.”
Michael Froman, vice chairman and president of strategic growth at Mastercard, said in a statement that the company decided to invest in Goodworld to inspire and simplify digital giving while connecting people to the causes they care about most. Goodworld already works with more than 3,000 charity partners including Save the Children, UNICEF, Compassion International, and ALS Association, the press release states.
“I’ve said it before, but it bears repeating today–working with Mastercard is a perfect fit for us across the board: technology, culture, and values. We appreciate their commitment to us, and we are excited to see what we will achieve together going forward,” Goodworld cofounder and COO John Gossart said in a statement.-30-