This stylish ecommerce startup just skipped town for Techstars NYC

Goods of Record, an ecommerce startup that showcases local makers with magazine-style content, kicked off its three-month stint at the Techstars NYC accelerator last week. The company was one of 12 that made the cut in this winter’s super competitive cycle: the acceptance rate was 0.8 percent, according to Techstars’ blog.
Cofounders Trey Sisson and Sathish Naadimuthu are taking the semester off from Wharton, where they’re both slated to get their MBA in May. The pair moved from Philadelphia to join the company’s third cofounder, Michael Kushner, in Brooklyn, Sisson told us via email.
They plan to stay in New York after finishing the accelerator because of the city’s strengths in ecommerce and media, he wrote. (Brooklyn is home to other ecommerce startups that are focused on narrative, like MadeClose.) We profiled Goods of Record back in September.
As part of Techstars, Goods of Record will get $118,000 in exchange for 7-10 percent equity. Sisson said the decision to join the accelerator was “easy.”
“We met with Alex Iskold (managing director of TS NY) several times before we even applied and were blown away by how helpful he was,” he wrote, adding: “Much like Sathish’s and my experience at Wharton, the value is in the network and we’re looking forward to the relationships we’ll build.”
Sisson declined to share revenue numbers but said the company has been “very happy” with their first few months in business.
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