Startups

Free People replaces models with real people from online style community

The change comes in celebration of the one-year anniversary of FP Me, Free People’s online style community, where customers can upload personal photos, curate their own product collections and like others’ posts.

Can you see yourself wearing that sweater?

For the next two weeks, the boho-chic clothing brand Free People will replace photos of models on their website with snapshots of happy customers, according to a release. The change comes in celebration of the one-year anniversary of FP Me, Free People’s online style community, where customers can upload personal photos, curate their own product collections and like others’ posts.

The user-centric collection, “FP Me Takeover,” is based off of the most popular looks on FP Me from the past year. It officially launched on February 24th and will be live for the next two weeks. Check it out here.

Companies: Free People
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