Framebridge raises $16.7M Series B

D.C.-based Framebridge is looking at $16. 7 million in new funding.

The custom framing startup said Thursday that it closed its Series B round, with a couple of new investors from the retail world now onboard.  Crate and Barrel cofounder Gordon Segal and former Rent the Runway President Beth Kaplan both participated, along with existing investors NEA, Revolution Ventures and SWan & Legend Venture Partners.

The Technical.ly DC realList honoree offers an online custom framing service, which allows users to upload photos and preview different styles. The framing itself is done at manufacturing facilities in Kentucky and Lanham, Md., and the company said it is delivered within three days.

Founder Susan Tynan told Technical.ly last year that the idea for the company came out of her own frustration with getting things framed. From an investment perspective, the company’s ability to expand the number of customers in the framing market stands out.

“It’s amazing that one third of Framebridge customers have never framed before and that the majority are millennials,” Segal, the Crate and Barrel cofounder, said in a statement. “Based on these and other trends, I agree with investors and analysts alike that the potential size of the framing market is much greater than advertised.”