Center City fire forces Invite Media out of hiding

Last night’s fire in Center City did more than gut the first floor of a Chestnut Street office building, it launched online advertising startup Invite Media out of hiding.
Co-founder Nat Turner garnered some national attention from the Wall Street Journal’s All Things Digital by tweeting during last night’s fire on the first floor of Invite’s office building. Turner also posted regular Flickr updates of the blaze, far surpassing coverage in the local media, which, as best as I can tell, was non-existent. According to Turner, the entire first floor of the building is gone. His company, located on the 3rd floor, was spared any heavy damages.
The company’s Web site states that Invite’s goal is to “analyze and optimize online display advertising” and the company is “currently in stealth mode.” Something tells me stealth mode is no longer an option. Calls made to the Invite office were not returned.